PetValu, a Canadian pet supply store, is introducing a new mobile application to attract more customers by effectively showcasing their services and products that were not previously available through a mobile platform.

Group Project

Hahyun Seo, Yulim Lee

Responsibilities

UXUI Research, UXUI Design,

Usability Testing, Wireframing,

Prototyping

Timeline

10 weeks

Software

Figma, Miro

This project is a personal endeavor where I selected brands within Canada that had a need for an app. I conducted systematic user research on these brands to collect feedback effectively. Based on this feedback, I developed customized designs tailored to the users' needs. Through this project, I have expanded my design capabilities and expertise, contributing to the enhancement of my skills in the professional field.

Project Overview

This project aims to assess the feasibility of developing a mobile application for "Pet Valu", known as Canada's largest pet retailer. Currently, Pet Valu only has a website, so developing a mobile app can provide customers with greater convenience and potentially boost purchases, especially with the increasing reliance on mobile devices. Creating a mobile app is crucial for the company to maintain competitiveness and meet customer expectations.

My Role

User Research

Qualitative Research

Quantitative Research

Prototype

UI design

Problem

In today's society, there is a growing reliance on mobile devices, making online shopping through mobile platforms increasingly convenient. However, Pet Valu currently does not align with this trend, resulting in customers experiencing inconvenience and facing the challenge of not easily accessing the desired information through mobile devices. Additionally, the absence of an online reservation feature for pet services on the current website further limits the overall customer experience. The inclusion of such a feature would enhance the convenience and satisfaction of our customers.

Solution

Through our mobile application, we aim to provide services that align with current trends, offering customers convenience at their fingertips. From easy ordering and delivery to seamless booking of pet services such as grooming, dog wash, and adoption, our mobile app ensures accessibility anytime, anywhere. Additionally, within the application, we deliver a variety of content, including the latest pet trends, health information, and educational materials, enriching our customers' pet lifestyles. Pet Valu's mobile app strives to bring customers a delightful experience through convenience and a wealth of information.

Qualitative &
Quantitative Research

Survey Insight

Interview Questions

1. What is your primary purpose for visiting a pet store?
2. What do you find most challenging when using Pet Valu's website?
3. Are there any features or experiences on Pet Valu's website that you particularly liked?
4. Have there been times during the process of purchasing pet supplies where you felt the need for additional information or functionality?
5. If there are differences between the website and an app, what aspects do you notice?
6. What do you consider the most important factors when purchasing pet products?
7. What types of products or services are you expecting from Pet Valu's app?
8. Do you have any specific benefits or features you'd like to obtain through the app?
9. When comparing Pet Valu's app with other pet store apps, what do you think is its biggest advantage?
10. What were some of the most convenient aspects you experienced when using other pet store apps?